Pure. Fresh. Premium Rice.

Making your everyday mealtime a flavorful celebration with aromatic Premium Rice directly from paddy fields.

Explore Our Rice

About SGT

Our Story

Our Journey – From Humble Beginnings to a Trusted Name In 1964, our beloved grandmother laid the foundation of Sri Gugan Traders with a simple vision—to provide quality rice and cereals to her community. What started as a small family store grew on the pillars of honesty, hard work, and tradition. Fifteen years later, her grandson stepped forward, expanding the business into wholesale trade. He began sourcing the finest grains from across SouthIndia, strengthening Sri Gugan Traders’ presence in the market. By the year 2000, the next generation took charge with a progressive vision—forming a dedicated marketing team, procuring premium rice from every corner of the country, and supplying to wholesale markets nationwide. The turning point came when we proudly launched our own brand, transforming decades of expertise into a recognized identity. Today, Sri Gugan Traders stands as a testament to three generations of dedication, blending traditional values with modern excellence. From a modest beginning to a name trusted across India—this is our legacy.

Vision

To become a leading company in rice, recognized for quality, sustainability, innovation and customer satisfaction

Mission

To provide high-quality rice, ensure ethical sourcing and timely delivery, and contribute to the prosperity of all stakeholders, including farmers.

Our Journey

Explore our milestones through the years

1964 - The Beginning

Sri Gugan Traders with a simple vision to provide quality rice and cereals to her community.

1973 - First Expanded

Expanding the business into wholesale trade. He began sourcing the finest grains from across SouthIndia, strengthening Sri Gugan Traders’ presence in the market.

2002 - Transformation

Forming a professional marketing team, procuring premium rice from across the country, and launching our own brand. This era marked our transformation into a nationally recognized name.

2025 - Digital Transformation

From traditional values to tech-driven growth, he continues the journey with a vision to serve customers across India and beyond.

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Our Products

Explore our wide range of rice varieties, each with unique flavors and health benefits.

(Close your eyes, take a bite—taste 60 years of love in every grain)

Discover our wide range of organic and traditional rice varieties, carefully selected for their taste, aroma and nutritional value.

Everyday

White Ponni Arisi

White Ponni Arisi is a popular medium-grain rice variety, cherished for its soft texture and mild flavor when cooked. It's a staple in many South Indian households, known for being easy to digest and versatile for everyday meals. This polished rice is a common choice for its consistent quality.

Health Benefits:

Provides quick and sustained energy.
Easily digestible and light on the stomach.
Good source of essential carbohydrates.
Naturally gluten-free.

Everyday

Deluxe Ponni Arisi

Deluxe Ponni Arisi is a premium variety of Ponni rice, often characterized by its superior processing and consistent grain size. It cooks up soft and fluffy, making it a preferred choice for those seeking a higher quality everyday rice. Its refined appearance and taste make it a popular option.

Health Benefits:

Offers readily available energy.
Light texture, pleasant to eat.
Versatile for various dishes.
Low in fat content.

Everyday

BPT Ponni Arisi

BPT Ponni Arisi is a specific type of Ponni rice, widely cultivated and consumed in South India. It's known for its good cooking quality, producing soft and separate grains. This variety is a common staple for daily meals due to its reliability and consistent performance in the kitchen.

Health Benefits:

A good source of essential carbohydrates.
Provides sustained energy for daily activities.
Mild flavor, suitable for various palates.
Easy to digest and light.

Biriyani

Basmati

Basmati is a long-grain, aromatic rice variety, famously known for its distinctive fragrance and slender grains that elongate significantly upon cooking. Originating from the Indian subcontinent, it's a prized ingredient in biryanis, pilafs, and other gourmet dishes, adding an elegant touch with its unique aroma.

Health Benefits:

Aromatic, distinct flavor.
Lower glycemic index than some.
Good source of complex carbohydrates.
Light and fluffy texture.

Biriyani

Seerega Samba

Seerega Samba is a small-grained, aromatic rice variety, particularly popular in Tamil Nadu. Its unique fragrance, resembling cumin (seeragam), and tiny, pearl-like grains make it a favorite for traditional South Indian biryanis and pulaos. It cooks quickly and absorbs flavors beautifully.

Health Benefits:

Unique aroma, enhances meals.
Easily digestible, quick cooking.
Good source of carbohydrates.
Often used in flavorful dishes.

Biriyani

Bullet Rice

Bullet Rice is a medium-grain rice variety, quite common in South Indian cuisine. It is generally parboiled, which contributes to its slightly firmer texture after cooking compared to raw rice. This makes it suitable for everyday meals and can be used in a variety of rice-based preparations.

Health Benefits:

Provides sustained energy.
Good source of complex carbohydrates.
Versatile for many culinary uses.
Commonly consumed staple.

Everyday

RNR Ponni

RNR Ponni is a relatively newer and popular variety of Ponni rice, gaining recognition for its good yield and cooking characteristics. It typically cooks to a soft and palatable texture, making it a desirable choice for daily consumption. It's known for its consistent quality.

Health Benefits:

Soft texture when cooked.
Provides essential daily energy.
Suitable for regular meals.
Good source of carbohydrates.

Everyday

IR-20 Arisi

IR-20 Arisi is a widely cultivated and commonly consumed medium-grain rice variety. It is known for its high yield and adaptability, making it a staple food source in many regions. While a basic variety, it serves as a fundamental energy provider in many households.

Health Benefits:

Basic energy source.
Widely available and economical.
Versatile for many dishes.
Provides essential carbohydrates.

Everyday

Pacharisi(Raw Rice)

Pacharisi, or raw rice, refers to rice grains that have not undergone the parboiling process. It's typically used for grinding into flour for various traditional snacks, sweets, and doughs like dosa and idiyappam. It has a slightly firmer texture when cooked compared to parboiled rice.

Health Benefits:

Unboiled, natural form.
Good for traditional recipes.
Provides quick energy.
Essential for making flour.

Everyday

Idly Arisi

Idly Arisi is a specific type of parboiled rice specially processed for making soft and fluffy idlis. The parboiling process makes the grains easier to grind and aids in the fermentation of the batter, which is crucial for the characteristic texture of idlis. It's a staple in South Indian breakfast.

Health Benefits:

Specifically processed for idly.
Aids fermentation for softness.
Easier to digest than raw rice.
Rich in carbohydrates.

Organic

Karuppu kavuni(Black Rice)

Karuppu Kavuni, also known as black rice or forbidden rice, is a traditional heirloom variety known for its striking deep purple to black color. It's unpolished and packed with nutrients, deriving its unique hue from powerful antioxidants called anthocyanins. It has a slightly nutty flavor and chewy texture.

Health Benefits:

Highest antioxidant content.
Rich in protein and iron.
Supports eye health
Anti-inflammatory properties

Organic

Sigappu arisi(Red Rice)

Sigappu Arisi, or red rice, is a variety of unhulled or partially hulled rice with a distinctive reddish-brown bran layer. It retains more of its natural nutrients compared to white rice due to minimal processing. It has a nutty flavor and a slightly chewy texture, making it a healthier alternative.

Health Benefits:

Rich in dietary fiber.
Good for digestive health.
Contains beneficial antioxidants.
Helps regulate blood sugar.

Organic

Mappillai Samba

Mappillai Samba is a traditional red rice variety, highly valued in Tamil Nadu for its robustness and nutritional benefits. Historically consumed by bridegrooms (Mappillai) for strength, it's known for its hardiness and ability to provide sustained energy. It has a rustic flavor and chewy texture.

Health Benefits:

Traditional, highly nutritious.
Boosts stamina and energy.
Rich in fiber and essential minerals.
Good for overall vitality.

Organic

Kaikuthal rice

Kaikuthal Rice, or hand-pounded rice, is a traditional form of rice where the husk is removed through manual pounding, leading to minimal processing. This method helps retain more of the natural bran, germ, and nutrients compared to machine-milled rice. It has a slightly coarser texture and higher nutritional value.

Health Benefits:

Retains more natural nutrients.
Higher dietary fiber content.
Aids in healthy digestion.
Good source of B vitamins.

Organic

Matta Kar

Matta Kar is a bold, reddish-brown parboiled rice variety predominantly grown and consumed in Kerala, India. The parboiling process makes it tougher and gives it a unique flavor and texture. It's highly nutritious, often served with curries and known for its health benefits.